3 Common Types of Phrasal-Adjective Hyphenation Errors

3 Common Types of Phrasal-Adjective Hyphenation Errors 3 Common Types of Phrasal-Adjective Hyphenation Errors 3 Common Types of Phrasal-Adjective Hyphenation Errors By Mark Nichol One of the most pervasive classifications of mistake in composed structure is inability to give a visual sign to perusers that at least two words going before a thing are briefly working as a solitary unit of data. After every one of the sentences underneath, a conversation clarifies one of a few kinds of such slip-ups, and modifications show right use. 1. This new work will speak to one of the most prominent tasks. The fundamental phrasal descriptor comprise of two words consolidated to alter a thing, and the essential blunder in the utilization of phrasal modifiers is to preclude a hyphen, which is regularly (yet not generally) vital: â€Å"This new work will speak to one of the most prominent projects.† (Exceptions incorporate terms recorded in the word reference as open changeless mixes, for example, â€Å"income tax.†) 2. The office suggests evacuation of the four-business day limit. Another sort of hyphenation mistake with phrasal descriptors is hyphenating just the first and second words in a three-word string that adjusts a thing. Here, the sentence is modified to mirror that the reference is to a furthest reaches of four business days, not a day breaking point of four organizations: â€Å"The office suggests evacuation of the four-business-day limit.† 3. This guide remembers an exceptional enhancement for the first of its sort guideline requiring affirmation and screening programs. Blunders likewise happen when an essayist neglects to recognize that a whole expression which, as other phrasal descriptors, needs no hyphenation in separation (For instance, in â€Å"This guideline is the first of its kind†)- requires the connective images in before-the-thing mode: â€Å"This control remembers an uncommon enhancement for the first-of-its-sort guideline requiring affirmation and screening programs.† Need to improve your English in a short time a day? Get a membership and begin accepting our composing tips and activities every day! Continue learning! Peruse the Punctuation class, check our well known posts, or pick a related post below:100 Mostly Small But Expressive InterjectionsDriver License versus Driver’s LicenseOne L or Two?

Khobar Towers Bombing

The accompanying record will take a gander at the tasks that occurred in the bombarding just as how they got the cash to finance the execution of the shelling, just as the relationship of the psychological oppressor with the administrations that subsidized them. It will likewise take a gander at how the legislature of America reacted. Presentation Khobar Towers besieging is an assault that was sorted out by Islamic fear based oppressors and it is said to have occurred in the city of Khobar arranged in Saudi Arabia.This is a structure that gave lodging to the Americans who had come to work in Saudi Arabia. The gathering that is supposed to be answerable for the assaults was the Saudi Arabia Hezbollah (Risen et al). The measure of cash that was expected to do the activity was 1. 2 million dollars (Burrough). They got this cash from working together with the Iranian government that gave them the fuel and the explosives that were required. Al Qaeda is additionally said to have financed t he gathering to complete the operations.The individuals from Hezbollah were associated with Al Qaeda and the legislature of Iraq. There was no preparation that was done since the gathering was at that point very much prepared. The legislature gives the fundamental assets to the activities; this is on the grounds that after the Gulf war, they needed the Americans to escape their territory. The legislature of US responded by emptying different Americans that were in the nation and moving them in their own nation. Examinations were done and there were a few people who were captured and charged for the crime.Before the wrongdoing the lodging complex and its environmental factors was under close security that it couldn't have been envisioned that such assaults would be done (CNN). References Bryan Burrough (November 6, 2005). â€Å"‘My FBI': Heroes and Villains†. The New York Times. Recovered on 2006-06-11. Risen, James, Jane Perlez (June 23, 2001). â€Å"Terrorism and Iran : Washington's Policy Performs a Gingerly Balancing Act†, The New York Times. The two sides denounce new Ruby Ridge charges†. CNN (August 21, 1997). Recovered on 2008-12-11.

A Modest Proposal Essay Example | Topics and Well Written Essays - 250 words

A Modest Proposal - Essay Example He likely has some shrouded motivation for making the recommendations that he did. Possibly it isn't to his greatest advantage to have those infants conceived, yet I believe that it ought to be dependent upon the guardians to choose how to manage their youngster. About the main beneficial thing to come out of his proposition is that, as he says, it would diminish the quantity of premature births that occurred. Guardians would even have the option to bring in some cash out of it! Quick get a little insensitive when he says that youngsters ought to be simmered like pigs in light of the fact that no butcher would need to have anything to do with them. This is right and this shows his proposition would not work by any means. To back up his perspective, Swift records out six reasons why his arrangement would be a decent one. I concur with the entirety of his reasons yet I don't concur with the technique to arrive. Toward the end he uncovers the genuine motivation behind why he accepts thi s; his most youthful youngster is nine thus would not

The Probable Effects of Globalization On Union Membership Essay

The Probable Effects of Globalization On Union Membership - Essay Example This paper focuses on that the advancement of the discussion took a dichotomous institutional point of view. One gathering comprised of analysts who upheld the universal money related institutions’ see that market powers give predominant work results. This gathering called for non-mediation in the work advertise. The other gathering comprised of analysts touchy to the UNICEF Report who upheld the International Labor Organization’s see that given the presence of market disappointments in asset markets, including the work showcase, government intercession is important to build up least conditions for business. This paper makes an end that the Bank’s ‘distortion’ see guarantees that intercessions bring about work neglecting to conform to financial stuns. It contends that financial approaches that ensure work even with monetary decrease bring about more torment to ventures, and intensifies the downturn, yet says nothing regarding the agony to laborers. Hence attesting that business assurance has productivity costs is in a manner specific and inadequate utilize monetary hypothesis. By the by, Fallon and Lucas found the effect of work advertise mediations to be unreasonable in India and Zimbabwe. They saw that severe work security fundamentally decreased the degree of business development. The quality of associations is likewise seen as a wellspring of work showcase rigidity. Supporters of non-intercession accordingly require the debilitating of associations to encourage adaptability.

Study or Stock Market Essay Example for Free

Study or Stock Market Essay Dr. Pushpa Bhatt and Sumangala J. K (2011) contemplates Impact of Book Value on Market Value of an Equity Share †An Empirical Study in Indian Capital Market. They endeavor to locate the logical intensity of book an incentive in clarifying the varieties in value advertise esteem. At that point endeavor is made to contrast the equivalent and the equivalent of procuring per share (EPS). They have gathered and broke down information about book worth and market estimation of value portion of 50 organizations for a long time from 2006-07 to 2010-2011. Jimoh Ezekiel Oseni (2007), Determinants of stock costs in the capital market. There are more than 130 organizations whose offers are being exchanged the Nigerian capital market. The Banking area over the most recent five years has overwhelmed the market as far as exchanging volumes and market execution. The procuring per share (EPS) and profit per share (DPS) of twelve organizations recorded on the Nigerian Stock Exchange (NSE) and (normal) yearly GDP, raw petroleum value (OIL), loaning financing cost (INT), expansion rate (INFL) and remote swapping scale (FX) are utilized are broke down for impact on the stock cost. The period secured by the information is year 2001 to 2007. Mohammed Belal Uddin (2009) Determinants of market cost of stock: An examination on bank renting and insurance agencies of Bangladesh. The populace size is 86 recorded organizations in Dhaka Stock Exchange (DSE) and picked 68 organizations as test on likelihood examining premise. In this examination the reliant variable is â€Å"Market Price of Stock (MPS)† in Bangladeshi taka. The autonomous factors are: (1) Net Asset Value per Share (NAVPS) in Bangladeshi taka; (2) Dividend rate (DIV); (3) Earnings per Share (EPS) in Bangladeshi taka Dr. Sanjeet Sharma (2009) Determinants of value stock costs in India. This investigation has been embraced to look at the observational connection between value share costs and illustrative factors, for example, book esteem per share, profit per share, procuring per share, cost acquiring proportion, profit yield, profit payout, size as far as deal and total assets for the period 1993-94 to 2008-09. Dr. Bidyut Jyoti Bhattacharjee (2012), the determinants of market cost of portion of Indian organizations. This examination makes an endeavor to look at that whether market cost of portion of the organization affected by significant determinants like size, development, chance, benefit, influence and profit choice of the organization considering Indian businesses enrolled in Bombay Stock Exchange of India. In Uwalomwa Uwuigbe, Olowe and Olusegun, Agu (2012) An Assessment of the Determinants of Share Price in Nigeria: A Study of Selected Listed Firms. This examination fundamentally looks to research the impacts of monetary execution, profit payout and budgetary influence on the offer cost of firms working in the Nigerian stock trade showcase. To accomplish the targets of this investigation, the Nigerian stock trade actuality book and the corporate yearly reports for the period 2006-2010 were examined. Also, utilizing the critical examining method, the examination considered an aggregate of 30 recorded firms in the Nigerian stock trade advertise. The decision of these enterprises emerges dependent on the size, and the decrease in the offer costs of the loads of these organizations. Dwi Martani, Mulyono and Rahfiani Khairurizka (2009), the impact of money related proportions, firm size, and income from working exercises in the meantime report to the stock return The goal of this investigation is to inspect the worth significance of bookkeeping data in clarifying stock return. The investigation utilizes benefit, liquidity, influence, showcase proportion, size and income as intermediaries of bookkeeping data. The examples of the examination are recorded organizations in assembling enterprises that effectively exchanging between 2003-2006 in Indonesia Stock Market. The examination finds that productivity, turnover and market proportion has huge effect on the stock return. P. S. irmala, P. S. Sanju and M. Ramachandran Determinants of Share Prices in India the focal point of this investigation is to distinguish the determinants of offer costs in the Indian market. The examination utilizes board information relating to three divisions viz., auto, social insurance and open part endeavors over the period 2000-2009 and utilizes the completely changed customary least squares technique. The outcomes show that the factors profit, value income proportion and influence are huge determinants of offer costs for all the divisions viable. Further, benefit is found to impact share costs just on account of auto part

How ADHD Coaching Can Help Teens and Adults Get Focused

How ADHD Coaching Can Help Teens and Adults Get Focused ADHD Treatment Print How ADHD Coaching Can Help Teens and Adults Get Focused By Keath Low Keath Low, MA, is a therapist and clinical scientist with the Carolina Institute for Developmental Disabilities at the University of North Carolina. She specializes in treatment of ADD/ADHD. Learn about our editorial policy Keath Low Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on June 24, 2019 ADHD Overview Symptoms Causes Diagnosis Treatment Living With In Children Hill Street Studios/Blend Images/Getty Images The idea of personal coaching to help individuals with ADHD was first presented in an article by Dr. Edward Hallowell in 1995. The article, Coaching: An Adjunct to the Treatment of ADHD, was based on Dr. Hallowell’s clinical experience as a psychiatrist working with patients with ADHD and his frustration with his inability to provide the more intensive support that was often necessary to help his patients manage the challenges and complications of daily life. “While most of these patients want to succeed, their symptoms keep tripping them up,” noted Dr. Hallowell. “Their problems lie not so much in assessing what they should do as in following through. Most individuals with ADHD can tell you what they would like to do, their problem lies in doing it.” This is where a trained coach can assist, provide guidance, support, accountability, and supplement treatment. The field of ADHD coaching has come a long way since 1995. Professional associations for coaching have been established, specific training and certification standards have been developed, research in the field is emerging, and many books on the topic have been written. What an ADHD Coach Does According to the Attention Deficit Disorder Association (ADDA) Subcommittee on ADHD Coaching, “ADHD coaches support their clients in developing a comprehensive understanding of both the nature of ADHD and the impact of ADHD on their client’s quality of life. In addition, ADHD coaches work with clients to create structures, support, skills, and strategies. Coaching assists clients with ADHD to stay focused on their goals, face obstacles, address core ADHD-related issues like time management, organization, and self-esteem, gain clarity and function more effectively.” Many people with ADHD lack organizational skills, often losing things or becoming overloaded with commitments. They may struggle with managing their time, prioritizing, planning, persisting at tasks and sustaining motivation towards goals. ADHD coaches tackle these and similar practical matters. “The coach provides a supportive non-judgmental partnership in which the client is encouraged to set reasonable and attainable goals and create an action plan to reach those goals,” says Jodi Sleeper-Triplett, an ADHD coach and the author of Empowering Youth with ADHD. “The coach provides support as the client works to increase self-awareness, self-esteem and self-reliance, all important for health and well-being.” Common Day-to-Day Challenges for Teens and Young Adults Sleeper-Triplett lists some of the common challenges teens and young adults with ADHD may face including: Poor organizational skills leading to lost homework, missing books, lost cell phones, articles of clothing, forgotten appointments, frustration, and chaos on a daily basis.A tendency to become overloaded with too many assignments at once. Many times nothing gets accomplished or only portions of the work are completed. Although accommodations may be available, these students are reluctant to ask for help, preferring to go it alone and avoid looking different from their peers.Life planning skills are limited or unrealistic. Financial management, time management, prioritizing and planning skills are not fully developed. The teens and young adults need to create a structure that will support their executive functioning deficits.Self-care is oftentimes neglected. Teens and young adults have inconsistent sleep habits, poor nutritional habits and forget to take their medication.When preparing for high school or college graduation, young people need guidance to seek out an academic path or c areer path that match their interests and will accommodate their ADHD. Inappropriate career choices lead to frequent changes or failure in college and a poor work record, making it increasingly difficult to try again.Transitions from middle school to high school or high school to college are challenging. Responsibilities change and structure may decrease as the young person becomes more independent. Common Day-to-Day Challenges for Adults Adults with ADHD who seek out coaching often have similar issues to those reported by teens and young adults, notes Sleeper-Triplett. Challenges may include struggles with focus, poor executive functioning skills, difficulty sustaining relationships, financial problems, and lack of self-care. For adults, these issues can often be compounded by years of misdiagnosis (or no diagnosis at all), leading to a string of failures in many life areas. “An ADHD coach can help adults with ADHD increase their self-awareness, identify their strengths and support the process of self-exploration,” says Sleeper-Triplett. “Together they identify areas of focus for growth and change. The coach partners with the client to set reasonable and attainable goals and monitors those goals and progress on a regular basis.” And when spouses, partners or work supervisors are unaware of the impact of ADHD on the individual, the coach can help the client self-advocate and explain how ADHD gets in the way of daily life. “The process of working with an ADHD coach saved my life, in the sense that it got my life on track,” says Jeff Hamilton, an adult with ADHD who works in the sales and marketing field. “For me, coaching was the next step after starting my medication phase and I know that it was a required piece of my puzzle. Coaching has had a huge impact on me.” Finding an ADHD Coach ADHD coach David Giwerc, who is also Founder and President of the ADD Coach Academy, recommends that anyone interested in hiring a coach should interview at least three coaches to determine: (1) their knowledge base of ADHD, (2) how it is integrated into the coaching, and (3) their level of skill competency facilitating the coaching process. “A potential coach should be able to tell you their coaching philosophy, how they will work with you and what you should expect during a session,” says Giwerc. “Most coaches will offer you a complimentary session for you to experience the coaching. During the session gauge how the connection to the coach feels, how comfortable are you sharing with this individual? Is he/she empowering you or giving advice? How much progress did we make in the session? What new awareness did I gain during my session? Did I learn more about how the coach and the process can move me forward? Did I learn how my ADHD gets in the way?” Giwerc stresses that ADHD coaches need to be well-trained, preferably at an accredited coach training school such as the ICF, International Coach Federation, the governing body of the coaching profession. Find Support With the 9 Best Online Therapy Programs Below are some organizations that list directories of ADHD coaches: International Coach Federation (ICF)AD/HD Coaches Organization (ACO)ADD Coach AcademyEdge FoundationNational Attention Deficit Disorder Association (ADDA)Children and Adults with Attention Deficit Disorder (CHADD)Professional Association of ADHD Coaches (PAAC)

Fake Boys and Mean Girls Comedies of Social Acceptance in the 17th Century and Now - Literature Essay Samples

Wake up, have a cup of coffee, and put on some makeup before walking out the door for the first time in twelve hours. The day ends with a phone call from a loved one as the makeup comes off and the sweatpants go on before sleeping in preparation to repeat this whole scenario. The question is not about going to work or going to sleep, but it is why do people feel the need to cake their face in makeup and pretend to have certain feelings just to please others on a day to day basis? According to experts in this area of study, it is quite simple. There are several theories including the social identity theory, the self-discrimination theory, and the regulatory focus theory. In a play by George Etheredge, The Man of Mode, several of his characters appear to wear a type of mask. Sir Fopling and Young Belair both try to come across as liking one kind of lifestyle when they truly despise it. This idea runs almost parallel to the main character from Mean Girls. Cady is asked to be someone she is not and says yes which leads her to put on a kind of mask for nearly the whole film. All of these characters serve as perfect examples of why people choose to use fake identity structure in their daily lives. In addition, these roles prove that it is not necessary for people to imitate something they are not, whether it be a lover or a snobby high school girl. All Cady wants is to fit in, but she tries to fit in with a group, the plastics, who have little common interests with her. Similarly, Sir Fopling Flutter feels the need to fit in with Dorimant and his friends in Man of Mode. The Social Identity Theory explains that people identity with those with similar qualities (Lesa, Lease, Kwon, 154). When Cady meets the ‘plastics,’ she finds that they think she is pretty just like they are. However, the girls automatically try to make Cady even more like them so she fits in better. Regina indirectly demands each one of these characters to imitate someone they are not. The person they are expected to act and look like is Regina herself. In this movie, the similar quality that the four girls share is their ability to attract other human beings with the way they dress and the makeup they wear to look pretty. Clearly, what makes this clique stick together is not emotional strength. It is merely that the four of think they are socially superior to everyone else in their high school society. In the movie this represents that the girls are not being themselves, but trying to be Regina. Cady especially works her way up to this level throughout the film until she is able to rediscover herself at the end of it. The Social Identity Theory also explains this phenomenon. Within social groups, the members use favoritism to make a statement for their group. This means that the members pick a favorite and try to imitate them to the best of their ability (Lesa, Lease, Kwon, 154). In Mean Girls, the â€Å"favorite† is Regina. After Cady becomes part of the plastics she channels this favoritism and begins to act like Regina. Close to the end of the film, one of her friends, Janice, insults Cady for being â€Å"just like Regina.† The Social Identity Theory shows that part of the reason Cady stopped acting like herself was because of the favoritism her clique showed towards Regina. The Social Identity Theory can be used to explain why Sir Fopling’s feels the need to be more like Dorimant and to fit into his group of friends. Throughout the entire play, Flutter is constantly trying to impress Dorimant because he is jealous of the way his position in society. Dorimant is a very fashionable person who is respected by the majority of characters in the play. Because Dorimant and Flutter have some mutual friends, the social identity theory can help explain why Flutter constantly obsesses over his appearance. Similar to what the plastics do with Regina in Mean Girls, Flutter constantly tries to impress these people on the same level Dorimant is able to. Towards the end of the play, Sir Fopling goes so far as to try and embarrass Dorimant. However, in this process he merely just embarrasses himself. Furthermore, it is the same group of people that he is trying to impress that continue to edge him on through the embarrassment process. Unlike in Mean Girls, the fo rceful acts that Dorimant, Mrs. Loveit and the others put Flutter through reveals his true self. Sir Fopling starts referring to Dorimant by his real name, not the fake name, Courtage, Dorimant wanted to be called at a party (IV, iv). Ironically, Fopling takes a literal mask off when he comes to this party, but he also takes off his mask of fashion and high stature. Throughout the whole scene, Fopling does not try and stop impressing Dorimant even though it is hurting his reputation. The Social Identity Theory explains that this is due to the fact that in social groups, a favorite is chosen and the others constantly try to impress them (Lesa, Lease, Kwon, 154). In this case Dorimant is the favorite and Sir Fopling tries to impress him with his conformity to the ideas of the others. Cady, Regina, and the other â€Å"mean girls† all act the way they do because of different aspects of the self. These include the ideal, ought, and actual self. The way these aspects interact with each other and shape the ideals of a person make up the self-discrepancy theory (Chuan, Huang, Zhao 466). The attributes that someone believes someone else has make up the actual self while the ideal self are all of the traits that someone wants to possess. The ought self consists of the attributes that individual feels they have the responsibility to have (Chuan, Huang, Zhao 466). Regina feels like she has to be skinny, beautiful, and the queen bee of their high school. Her friends also help build this part of Regina’s self by putting the responsibility of choosing activities and who sits with them at lunch on her. Regina’s ideal self is built from her own mind. She wants to be skinnier and is constantly is trying to impress men. Through her expressions of these ideals , Cady, Gretchen, and Karen make this their ideal self as well. However, they will never be able to fulfill this because of the actual self. They all have â€Å"the fulfilled ought self† (Chuan, Huang, Zhao 467) which consists of the characteristics they are responsible for and actually possess. For example, throughout the entire middle section of the movie, all four of the girls are the pretty, mean girls the population expects them to be. However, Cady’s actual self also consists of the sweet girl she was before she moved to the United States. This prevents her from ever fulfilling the ideal self she hopes to be. These aspects help to explain why the plastics always look up to Regina; because she respresents their ideal self. The self-discrepancy theory is also prevalent in Dorimant’s character in The Man of Mode. In this play, Dorimant represents the ideal self in a similar way Regina did in Mean Girls. Everyone, especially Sir Fopling looks up to him because of his amazing sense of fashion. Similarly, Harriet is the girl in this play who is looked up to by the others. Her ideal self consists of being with Dorimant and having the characteristics he desires to see in a woman. However, Harriet’s ought self consists of trying to hide her feelings for Dorimant in order to test him to see if he may like her too. Additionally, she must act like she loves Young Bellair to impress her elders while she really does not want this. To try and hide the feelings she has for Dorimant, Harriet creates her actual self which is just The Regulatory Focus Theory helps explain why people conform to certain groups and imitate others in society. Flutter and the ‘plastics’ imitate who they look up to for social strength and fashion sense. In Mean Girls specifically, the plastics imitate Regina due to prevention focused regulation. This part of the theory explains that the fear of being not included scares people into conforming to a certain way of life (Chuan, Huang, and Zhao 467). In the movie, Gretchen, Karen, and Cady all envy Regina. This is because of her looks, fashion sense, and her ability to scare others into doing whatever she wants. This is how Regina keeps the other girls so close to her. â€Å"On Wednesdays we wear pink† is a perfect example of one of the ways Regina controls the other girls. If they do not wear pink on Wednesdays, they are not allowed to sit at the lunch table with the others. This frightens the girls because they know Regina will lose respect for them, and maybe never talk to them again if they do not conform to her way of life. Additionally, it would ruin their reputation. The plastics have such a high reputation in their high school becau se of Regina George. Even the majority if the school population envies Regina because of the passive threats she makes towards people. A second part of the Regulatory focus theory which explains promotion based regulation is obvious in Etheredge’s play. Promotion based regulation comes from people conforming to and imitating others due to the desire for happiness and pleasure (Chuan, Huang, and Zhao 467). In The Man of Mode, Sir Fopling does not look up to Dorimant because he feels threatened by him like the plastics do in Mean Girls. In contrast, he looks to Dorimant’s character as an idol because he thinks Dorimant is a good person. This is important to the play as a whole and proves that Sir Fopling is indeed trying to imitate Dorimant to a certain extent. Throughout the play, Flutter constantly does what Dorimant thinks he should do, but it is not always because Dorimant does it in a forceful manner. But, because Sir Fopling wants to be like Dorimant for the purpose of enjoyment, the regulatory focus theory proves that pleasure and happiness are the true reasons why Sir Fopling tries so hard to con form to Dorimant’s ideas. Characters like Cady, Gretchen, Karen, and Sir Fopling all try to imitate who they make their ideal self, Regina and Dorimant, for many reasons. Overall, it can be said that the characters in these two narratives act as they do because they feel obligated to either please themselves or somebody else. The Social Identity Theory and the Regulatory Focus Theory both explain that people feel that they must conform in order to fit in. It does not matter if it is because people feel like they should be around others with similar qualities or because they are trying to fulfil some emotional draw. Additionally, it is the ideal self that really pushes these characters into their masks. For these characters it is a mask of makeup, clothing, and actions. For this reason, they are all similar. But it is their actual selves that set them apart from everyone else and keep them safe from complete conformity. Works Cited Etherege, George. The Man of Mode. Ed. John Barnard. ed. N.p.: Bloomsbury, 2007. Print. Hoffman, Lesa, Michele Lease, and Kyongboon Kwon. The Impact of Clique Membership on Children’s Social Behavior and Status Nominations. Social Development 21.1 (2012): 150-169. Web. 12 Nov. 2015. Hu, Chuan, Jiao Huang, and Li Zhao. â€Å"Achieving Self-Congruency?† Computers in Human Behavior (2015) Web. 13 Nov. 2015. Mean Girls. Dir. Mark Waters. Paramount Pictures, 2004. Netflix. Welsh, Alexander. â€Å"State-of-the-Art Impersonations for Comedy and Everyday.† Social Research 75.4 (2008): 1059-1084. Web. 8 Nov. 2015.

Short Story - 1018 Words

Mentions of near death--or better yet a hasty correction of actual demise--caused the newest displeased crinkle to mar his brow, yet there was little time to dwell on the tugging of well banished memories as his unwanted companion continued to speak. Being presented with a name, despite him proclaiming that he had had no interest in learning one, was against his desires, but would ultimately serve him well. Or at least it would be better than constantly thinking up crude descriptors to rely on. While Cyrus held absolutely no intention of remaining in this strange atmosphere he’d awoken in, there was an uncomfortable sense of foreboding that there would be no removal from his current circumstances for quite some time. No proof existed at†¦show more content†¦Momentary crafting of a biting quip was brought to an immediate halt as an unwelcome, yet unavoidable, pull from the past brought itself to the surface of his mind. Whether drawn forth by interacting with one who e ncompassed his missing memories or merely a convenient coincidence Cyrus had no idea, but what mattered was a vague impression of a contract that had been sealed between them. Resisting the urge to outright groan in aggravation, he merely reached graceful fingers upwards to assist in easing the eager pounding of his left temple. â€Å"I’d hoped my poor decision making was a figment of mere imagination,† Narrowed eyes kept to their watchful nature of observing the seated form a few feet away, and clung to a silent hope that he’d see something to discourage the unpleasant conclusion he’d come to. â€Å"Unfortunately, it appears my lapse in judgement has lead me to be entangled with unique company.† There was no questioning his attitude towards recently remembered information, and even while he still lacked an extensive amount of details, one couldn’t deny that a commitment had been made--and he was always one to follow through on things that hed adhered himself to. Shifting his gaze to the previously offered chair he felt an inclination to seat himself now that he was no longer completely in the dark. It was also wise to shift from standing since the coming conversation would be a mandatory, and tiring, addition to the start of a day that was alreadyShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. 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This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events Short Story - 1018 Words Doctor Ruslana waited for the hand on the office clock to move. The little, black arm crept along its circuit in painful, agonizing slowness. The work day would never end. Her appointment with Detective Thibault was in five minutes, followed by four other sessions back to back after his. If she gave each client her undivided and Empathic attentions, it would be entirely too many emotions to process; her already overtaxed Enhancement would surely suffer. Marta understood this, but it couldn’t be helped, not if she wished to take Wednesday and Thursday off in addition to her normally scheduled days off on Friday, Saturday and Sunday. It was critically necessary for Marta to have five days without distraction and without the pressures of†¦show more content†¦Marta had brought it from home and placed it on the wide window sill atop a green multi-patterned Kantha throw. The added greenery and the symbols below it, offered hidden support to the therapist. Care was needed th is session†¦ and Doctor Ruslana took nothing for granted. She was reserved, yet friendly and kind, as was her nature. The dark, compelling emotions of the past sessions she vowed to hold at bay lest she feel the heady rush of violence too strongly. Her heart had to remain still in the wake of those hidden thrills. Luckily, the woman’s clinical mind took precedence. The subject of the two men’s relationship had to be broached and it would be no easy task. There were no facts to point to beyond what the Enhancement had shown her. How did one say, I know your hidden secret? Or†¦ part of your secret. For who knew how far the detective’s relationship truly had progressed? And it was not in her best interests to divulge how she knew; Marta would not compromise her own safety. Once the Detective was settled, Doctor Ruslana purposefully set her notepad and pen down on the small table next to her chair. There would be no recording of impressions today. With a calm and stabilizing breath Marta began, â€Å"Detective†¦, please bear with me for a moment, I wish to discuss something with you.† She waited politely for the man’s acceptance before she spoke, â€Å"Sometimes†¦ during a therapy session, a therapist may see things that a clientShow MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. 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Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreRacism in the Short Stor ies1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narr ator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. InRead MoreGothic Short Story1447 Words   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events

Positive And Negative Stereotypes Among Community College...

The purpose of this paper is to define the positive and negative stereotypes among community college students. This paper presents a brief review of diverse social biases and comprehension of Asian student’s stereotypes and discrimination in community colleges. Stereotyping people makes you ignore their individuality, but on the other hand, it helps you to find people who most likely will match who you are. Many people don’t know the real meaning of the word â€Å"stereotype†. Stereotypes are always a part of our everyday life. We see and hear about stereotypes in many different situations of our lives. Sometimes we can find ourselves in a situation where we make stereotypes for a large group of people. Everyone is marked with either positive or negative stereotypes. Stereotypes affect people’s social lives, emotions, educational status and how people interact with their environment. There is a rumor among community college students that they only attend the college because they can’t afford to go to a four-year university. However, statistics deny this assumption. It may be correct that in average community college students have lower SAT and ACT scores than university students, but most of the students attend community college for convenience, family, job or financial considerations. Community college makes a point, purely for economic reasons. We expect mo re students to use community colleges in the future because of the sheer cost of a university education. Community collegeShow MoreRelated The Positive Influences of College Fraternities Essay1626 Words   |  7 PagesThe Positive Influences of College Fraternities   Ã‚   According to Websters New World Dictionary the definition of a stereotype is: a fixed or conventional notion or concept. While attending college I have noticed that stereotypes are a part of every day life. Day in and day out people are judged for who they are and what they believe in. These stereotypes are especially relevant in fraternities. The negative stereotypes associated with college fraternities have recently been blown way out ofRead MoreGender Stereotyping : The Development Of Gender Stereotypes1565 Words   |  7 Pagesimpacts the younger generation. Gender stereotypes are social expectations of how female and males should act. They are cultural interpretation about how females should be characterized as feminine and like pink, and how boys are stereotyped to be masculine and like the color blue. However, these stereotypes are not natural because they are socially constructed. Social construction is an idea or practice that a group of people agree exist within t hat society or community. Social constructions have existedRead MoreA Program At Edmonds Community College1733 Words   |  7 Pagesbest considering both her interest and economic condition.18 She eventually discovered the paralegal program at Edmonds Community College. In the end of 1991, Holly moved from Anchorage, Alaska to Bellevue, Washington, and began attending Edmonds Community College in the beginning of 1992.19 On the other hand, with the offering of the permanent resident status from the Chinese Student Protection Act of 1992, Holly was soon able to apply for permanent resident status, in which she obtained her green cardRead MoreWhat Historical And Governmental Policies Influenced Asian Americans1171 Words   |  5 PagesAsians have been referred to as the â€Å"Model Minority† for decades, but is it an accurate representation of Asian America culture today? This notion derives from the stereotype that Asian families are stable and Asian culture produces success in regards to grades and professions. 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STEM is a curriculum based on the idea of educating students in four specific disciplinesRead MorePostives and Negatives of Greek Life Systems in College Campuses1744 Words   |  7 Pagesinfluential on college campuses and among the professional world. Over 730 schools across the United States have the Greek life system and there are several different fraternities and sororities on each college camp us. Many Americans have extremely different opinions about Greek life as a whole. Although many say it is all about partying, there are many pros and cons to joining Greek life. Greek life can be a very good experience in college, it is whatever people make it. Coming into college most studentsRead MoreA Social Construction Of Fraternity Membership1340 Words   |  6 Pagesbrotherhood between Black males, which creates a more Afro-centric masculinity (McGuire et al., 2014). Jackson (2012) defined brotherhood as ‘‘a social construction that creates feelings of togetherness and trust while defining a code for interactions among men’’ (p. 64) that provides a physical, psychological, and social space for men to distance themselves from typical hegemonic behavior (McGuire et al., 2014). Jackson (2012) found that this bond allowed males to share an emotional bond with other

Swot Analysis Of Hellofresh - 970 Words

Main Competitors of HelloFresh: †¢ Direct Competitors: The firm has two main competitors which include, Blue Apron and Plated; in that order. Blue Apron, it stresses on cooking lessons and instructions to engage their clients’ attachment and loyalty to the company, since they can feel that they are learning new cooking tips and acquiring cooking hands-on skills, but not just filling their bellies. It s meal packages have marvelous meal presentations effects and reasonably priced than those of HelloFresh. Plated center of attention is ascertaining that the products it utilizes are sustainable, that the food constituents come in non-poisonous non-harmful bottles and bags, and that they are shipped from neighborhood facility next to your†¦show more content†¦HelloFresh SWOT Analysis: Strength: †¢ A more stable financial position that is backed by potential investment from its trusted investors †¢ Offers Products online, hence no extra costs for construction of outlets and shops †¢ Flexible subscription †¢ Easy visibility of the company and recognition of its brand name, due to unparalleled marketing strategies Weakness: †¢ Simplicity in provision of similar meal packages as its competitors †¢ Limited options towards modification of meal packages costs †¢ High delivery expenses †¢ Lack of innovation to adapt to latest technologies Opportunities: †¢ Growing market and clients for online meal delivery services †¢ Potential investors that can allow global penetration or expansion †¢ A trusted and recognized brand name †¢ Broadening the horizon of customer meal packages preferences Threats: †¢ New entrants in the industry that are battling to have a share of the market †¢ Access to distribution channels by new entrants is easy †¢ Incumbent companies reducing their prices to seize the market †¢ Increase in price inputs that can amplify pricing HelloFresh Sustainable Competitive Advantage: The existent sustainable competitive advantage that they have at the instant isShow MoreRelatedApplication Of A Tourist Visa2016 Words   |  9 Pagesconsuming and potentially cost ineffective as we would have to have lessons and/or buy learning materials. In addition to learning the language we would also have to learn Mexico’s customs and traditions to market effectively. That being said, HelloFresh has successfully adapted to several cultures in the past and would likely be equipped to make the transition (CIA, 2016) Objectives of Market Entry Our mission is to improve the lives of Mexican citizens by providing healthy, delicious, convenientRead MoreSwot Analysis : Whole Foods Essay2042 Words   |  9 Pagesbeing the go to for organic products, but times have changed and the competition has grown. I will be analyzing Whole food methods and reasoning to how they became the giant they are today and how they plan on staying ahead of the game. Using the SWOT analysis I first reviewed all of their strengths as a company. The advantages that Whole foods has is that they carry such a large variety of organic food and also their own independent brands. They also have exclusive products that only Whole foods can

Addiction Support Group Narcotics Anonymous - 1544 Words

Addiction Support Group: Narcotics Anonymous Behavioral Healthcare professionals are likely to encounter individuals with substance use disorders (SUDs). These are highly prevalent and often co-occur with Mental Health Disorders. SUDs affect vital areas of life, such as physical, emotional, and behavioral functioning. Recovery from addiction is a long a road with highs and lows, however having a strong support system makes facing these challenges manageable. Addiction support groups gives the person a safe place to discuss these challenges while maintaining sobriety. They offer invaluable education, guidance, and the encouragement the patient needs to succeed in living a healthier lifestyle. Narcotics Anonymous (NA) is the most well-known†¦show more content†¦Like most addicts, my stepfather didn’t go to NA voluntarily. He was diagnosed with cancer and his treatment was interacting adversely with the alcohol intake. He was also given an ultimatum. As a family, we were prepared to walk away from him and seek our own mental health and safety if he kept declining to receive treatment, but we agreed that for as long as he was willing to try, we would try with him. The first step the James A. Haley Veteran’s hospital took was to get his doctors, psychologist, and social worker to stabilize his critical condition. Once his medical condition was stabilized, he was released and he was assigned a case manager, who linked us to Narcotics Anonymous and Al Anonymous. As a family, we assisted to both. When I first walked into an NA meeting, my step-dad had already been a member for over a year. His meetings are currently being held at St. Anne’s Catholic Church in Ruskin, Florida. Members are welcomed anytime and although their presence can remain anonymous, members usually take notice and introduce themselves. During my most recent visit, they noticed a new member. A shy, young man in his late 20’s, who had a prosthetic leg. 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These symptoms include the practice of taking larger amounts to obtain a high, the persistant desire to use, continuous cravings, the unending exacerbation of use, being consumed by consequences relating to her opiate addiction throughout the entire day, inability to focus or channel energy in any other areas of her life and Katrina’s need to continuing taking opiates in order to subcome the symptoms of withdrawal (American Psychiatric Association, 2013). A diagnosis of

Videocon Dth Free Essays

string(152) " were only one to offer the customers across India the world’s first Satellite LCD, Satellite TV, Satellite DVD as well as the Satellite Box \(STB\)\." BRAND AUDIT: VIDEOCON DTH 2011 GROUP 1 MAUNIL RITU ROHAN SHOIB SIDDHARTH VARSHA 10/25/2011 TABLE OF CONTENTS Contents BRAND INVENTORY2 HISTORY2 PORTFOLIO OF VIDEOCON PRODUCTS3 BRAND ELEMENTS FOR DTH4 VIDEOCON DTH PRICING, MARKETING AND DISTRIBUTION6 BRAND EXPLORATORY10 CUSTOMER KNOWLEDGE10 SOURCES OF BRAND EQUITY15 CBBE FOR DTH17 BRAND POSITIONING19 POD AND POP19 THREATS TO BRAND EQUITY21 RECOMMENDATIONS TO SUSTAIN BRAND EQUITY21 BRAND INVENTORY HISTORY Videocon, founded in 1985 by Nandlal Madhavlal Dhoot, is an Indian multinational with business into consumer electronics, mobile phones, oil and gas, colour picture glass tube, telecommunications and DTH. Having interests to expand all over the world, Videocon has not only 17 manufacturing plants in India but also has extended its stake into countries such as China, Italy, Mexico etc. It is also the third largest  picture tube  manufacturer in the world. We will write a custom essay sample on Videocon Dth or any similar topic only for you Order Now Videocon started with manufacturing Television sets and washing machines in India and eventually in 1990s forayed into manufacturing other consumer electronics and appliances including glass shells for CRT. Once the biggest moves for Videocon was on July 7, 2005, when it acquired the entire stake of Electrolux India and Thompson CPT. It was in the same year that Videocon took over Hyundai Electronics. As they progressed and expanded into new businesses, Videocon moved into the DTH service in July 2009 under the brand name as Videocon ‘d2h’. DTH services had already started to make its presence in the Indian market with the launch of Dish TV by Essel Group’s Zee Entertainment Enterprises back in 2004, that was soon followed by Tata Sky, Airtel Digital Tv and Reliance’s BIG TV to name a few. Even though Videocon did not have the first mover advantage, they soon built up the service and in Oct 2009, Videocon d2h was awarded as the 4th most Successful Brand launched in 2009 by Brand Derby Survey done by Business Standard. The offerings soon were differentiated with the introduction of satellite DVDs in Nov 2009 and further the 3D versions of all set top boxes in March 2011. They also offered  LCD   TVs with built-in  DTH  satellite  receiver, which was relatively a new concept unlike the other players who provided only the set top box. By Feb 2010, they grew big and achieved Pan India Operations. PORTFOLIO OF VIDEOCON PRODUCTS The Group Videocon is worth around US$ 4. billion and its brand portfolio and partners include- AKAI| | Electrolux| | Kelvinator| | Kenstar| | Toshiba| | Sansui| | Hyundai Electronics| | *In the form of Marketing Operation and Distribution agreement signed The Videocon products have been segregated based on the interests of the company and includes- * Consumer electronics and appliances * Mobile phones * Oil and gas * Colour picture tube glass * Telecommunications * DTH services The Videocon d2h products portfolio includes- Satellite HD box| Satellite HD DVR| Satellite HD box (3D)| Satellite DVD| Satellite LCD| Features| * Mosaic (12 PIP) – Genre wise * Favourites * Multilingual Channel Guide * Preview Screen (Full Guide) * Info Bar * Tickers * Active Services – Direct Active ( Darshan, State, Channel East)| * Full HD Picture Quality (1080i) * 5 x times Digital Quality Picture * HDD Sound – High Definition Digital Sound * 16:9 Wide Aspect Ratio * Record upto 200 hours * Slow motion feature| * High Definition Satellite Box * Full HD Picture Quality (1080i) * 5 x times Digital Quality Picture * HDD Sound * 16:9 Wide Aspect Ratio * USB Port * Active Music Space * Multiple Tickers * d2h Movies| * Co-axial Digital Audio Output * Smart Power Control * DTH enabled Satellite DVD * USB Port * Multimedia Card Port * DVD / MP3 / VCD / SVCD / ACD / KODAK * DiVX / MPEG-4 compatible * Power Resume| * Inbuilt D2H * UV Glossy Look * HD Ready * 200000:1 Contrast Ratio * MPEG4 DVB S2 Technology * Tickers * Energy Meter * Capture Logo| Packag e| Based on zone and channels| Based on zone| Based on zone and channels| Based on channels| -| Offers| Available| -| Available| -| -| Warranty| Life time| Life time| Life time| Life time| -| Price| Rs. 1390/-| Rs. 3990/-| Rs. 1690/-| Rs. 2690/-| Varies with screen size| BRAND ELEMENTS FOR DTH About 3 years ago, the Videocon group, with great fanfare in Los Angeles, launched their new logo to project a more modern look that gave a contemporary feel. The logo was unveiled by none other than Videocon brand ambassador Shahrukh Khan. The new logo is based on the consumer-based approach of the brand and it’s positioning is supposed to be nearer to the consumers heart – both in terms of its ideals and philosophies, as well as its servicing characteristics. The brand make-over is aimed at young consumers who have a new international mind-set. Below are the new and old logos and the launch pictures: Note how the new logo indicates ‘green’ and ‘fluidity’. The message from Videocon is that it is ready to get adapted to the changes in the coming times. The logo was brought to life by the two characters ‘Chouw’ and ‘Mouw’ which represent the 2 parts of the V of the logo. Both the characters have certain personality traits based on their physical attributes. A series of short videos of these two characters was presented to promote the new brand image. Although a good concept, it can be surmised the new mascots failed to connect with the audience and did not generate enough brand recall. Videocon DTH name has the advantage that the brand name is almost the category name of the brand (direct to home). Hence, in that sense, Videocon has played a master stroke in increasing the salience of the brand. The punch line rhymes well ‘Direct Hai, Correct Hai’ and gives a meaning to the brand and should help in building of the brand mantra. The circle of the logo can be interpreted as the button of your TV remote which is further a source of brand association. DTH has chosen Abhishek Bachchan as its brand ambassador, looking at his clean image and family values. Below is the logo and copy of the DTH brand: VIDEOCON DTH PRICING, MARKETING AND DISTRIBUTION Videocon launched its Direct-to-Home services after a lot of other companies had already made their presence in the Indian market however, ever since they launched their services they differentiated themselves by highlighting that they were only one to offer the customers across India the world’s first Satellite LCD, Satellite TV, Satellite DVD as well as the Satellite Box (STB). You read "Videocon Dth" in category "Papers" On one of the occasions Mr. Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) said, â€Å"We are glad to introduce our satellite range of products and services. We are the latest entrant in the DTH category in India, but surely not the same as others. We are creating a new category of Satellite Products. Our exclusive line of Satellite range of products is sure to catch the eye of today’s consumer, who is looking for technological innovations. At Videocon d2h, we promise to deliver the latest providing value for money to our consumers. The market segmentation for Videocon d2h primarily focused on women who are regular viewers and engage in daily soaps. In other cases, they also focus on women intend to learn English as an added feature of DTH service. Videocon also concentrated on children by providing games, dictionary, discovery videos, specially inbuilt Math, Science and Social exercises etc, while older group of customers are offered special services such as videos of deities and programs with cultural and religious content. Hence, this marketing strategy focused on product – the first ‘P’ of marketing mix. Videocon d2h, considered world’s first satellite television product introduced with the most advanced DTH Services, has a pan-India presence. Videocon d2h was first launched in the Punjab market, followed by a phase wise launch across various regions. Today, it is available in almost all cities of India and grown to a position where acquiring a connection is not a deterrent. Thus, Videocon has successfully leveraged the use of place- the second ‘P’ of marketing mix. Videocon d2h employs special marketing strategies for promotion and sales of its product. The steps below outline their strategies- * Advertisements with the brand ambassadors (Secondary associations) The main reason lies in the fact that film stars and celebrities add the quotient of fun and entertainment to these services. Abhishek Bachchan was roped in to become the face of Videocon ‘d2h’ and feature across all Videocon d2h brand and product  communications  including advertisements on TV, print, outdoor, radio. Videocon invested Rs 1billion to promote the brand and with time, Abhishek was instrumental in communicating the benefits to consumers across the country. * Packages form the other component of the promotion and sales that may come as discounts, offers or regional packs to suit the customers. Videocon has performed a customer categorization based on the needs and has customized various packages suit their viewing preferences, location and tenure for which the customers want to buy. In A-La-Carte services, customers are given the option to design their own package either by choosing individual channels or by combining two or more existing packages. The next marketing mix, Price played a part to increase their market share. When Videocon launched the set up boxed for its DTH services, the market already had big players. Thus, it was essential for them to use competitive pricing to enter the market and push volumes, acquire market share and create itself as an option for the customers to buy the service. Therefore, set-top boxes were cheaper than the ones available in the market and pricing became an important strategy with Videocon across all its product lines. With contact to Thomson technology, Videocon d2h has developed a patented hardware and CAS system and this seem to work for them by cutting set-top boxes prices by half. The D2H prices were lower than its competitors such as Airtel and Tata sky as seen in the table. DTH| PACKAGE| NO OF CHANNELS| COST PER MONTH| COST PER CHANNEL| Dish TV| Titanium pack| 193| 332. 5| 1. 722797927| | Child pack| 190| 165| 0. 868421053| | Platinum| Shine Pack+1 free top up190| 312| -| | Gold| 165| 210| 1. 272727273| | Silver| 145| 125| 0. 862068966| | South platinum| 190| 312| 1. 642105263| | South Gold| 155| 190| 1. 225806452| | South Silver| 145| 125| 0. 862068966| D2h| Gold pack| 125| 150| 1. 2| | Diamond pack| 165| 275| 1. 666666667| Airtel| Super value| 110| 127| 1. 154545455| | New value| 118| 160| 1. 355932203| | Economy| 155| 221| 1. 425806452| | Mega| 177| 304| 1. 717514124| | Ultra| 184| 364| 1. 97826087| BIG TV| Value pack| 81| 90+ Taxes| 1. 111111 + Taxes| | Bronze pack| 111| 135+ Taxes| 1. 216216 + Taxes| | Silver pack| 123| 180+Taxes| 1. 463414 + Taxes| | Gold pack| 138| 225+Taxes| 1. 630434 + Taxes| | Diamond pack| 152| 270+Taxes| 1. 776315 + Taxes| | Platinum pack| 156| 315+Taxes| 2. 019230 + Taxes| TATA SKY| Super Hit pack| 63| 160| 2. 53968254| | Super Value pack| 103| 200| 1. 941747573| Super Value Kids pack| 104| 225| 2. 163461538| | Super Saver pack| 124| 275| 2. 217741935| Distribution Companies such as Videocon have a strong distribution and dealer network in India with presence in almost all cities. Moreover, Videocon has leveraged its tie up with channel partners, which are hard to break, in order to better penetrate the market and reach customers. * Videocon connected with Tech Mahindra as their IT partners and IBM to provide an excellent technology infrastructure. * Videocon’s, media arm Bharat Business Channel  and its partners offer scalable Conditional Access system (CAS) that protects content conveyed over cable networks.   With 75,000+ Distributor/Dealer/Sub-dealer base, Videocon provides the best regional content. * Channel partners have enabled Videocon to offer bulk services (value added services/active services/products) and decrease the distribution costs. The above points poses a major threat in front of the new entrant as Videocon d2h already serves with the channels and the new  entrant  will  have  to  persuade  the  channels  to accept its product through high margins, promotional allowances,  better  credit  facilities  and  advertising support, which will reduce the profits. Thus, Videocon d2h experiences a cost advantage as compared to new ent rants. BRAND EXPLORATORY CUSTOMER KNOWLEDGE DTH market in India is growing rapidly. This is estimated to grow at a rapid rate of 24%. With the government of our country deciding on digitizing the whole cable network, the potential for growth is really enormous. To tap this growing market, corporate giants across the country are making their presence felt in this growing DTH segment. While in most countries across the world, only 2 or 3 DTH operators operate, in India there are 6 DTH operators. The competition is really fierce and they are biting off each other’s market share for growth at this moment. But the fact to be noticed here is that the customer is the ultimate beneficiary. Find below the market share of the Indian DTH operators as on July 2011 DTH operator| Launched in | Market Share| Subscribers| Dish TV| Jun-05| 31%| 11000000| Airtel| Nov-08| 17%| 5600000| TATA Sky| Sep-06| 19%| 6000000| Sun Direct| Mar-08| 16%| 5500000| Big TV| Sep-08| 9%| 3600000| Videocon DTH| Apr-09| 8%| 3000000| Videocon was the last player to foray into the market with its Value for Money proposition of its DTH. As already shown in the exhibit before, Videocon DTH provides the best Value for Money across various entry packs. A Summary of the comparison across various DTH operators is shown below (Source: www. indiabroadband. com) VIDEOCON D2H Growth: Videocon D2H is growing rapidly. It is estimated to outpace Big TV in the following year. Videocon D2H is also the most successful brand in the last quarter. The growth of its brand is clearly visible. Videocon d2h acquired 7. 47 lakh subscribers in the first quarter of FY 2011, which is more than its competitors. Rapid advertisement spends is also planned for this purpose. Rs 800million is the allotted budget for ad-spends for 2012-13. They hope to increase their market share to 11% by the end of this year. Videocon’s potential in this emerging market can be tapped by this strategy only. The general BDI/CDI matrix indicates the following | | Category Development| | CDI:0. 027 BDI: 0. 0028| HIGH| MEDIUM| LOW| Brand Development| HIGH|   |   |   | | MEDIUM| Market Leader Positions Stronger base from which to build share|   | | LOW| Position of Videocon Cost of Obtaining Initial awareness and trial is high|   | The ad spending of Videocon is therefore justified as indicated by its BDI/CDI matrix. This is strengthened by the fact that Videocon has very less good will with respect to the total Assets it possess. This contributes to just 0. 0015% of the total assets and has been in a decline as indicated by the graph below. With this at the background, it was also intended to carry out a study to determine what factors influence the purchasing and recommending power of the user. The study was conducted based on reviews obtained from www. mouthshutreview. com. The data indicated the presence of two important variables. The significance of the same was tested. The two variables are: * Price and features(including Service) * Advertisement Based on these factors two hypotheses were formulated. These were subjected to statistical test based upon the data obtained from 30 reviewers. The variables had significant amount of co-relation between them and were identified as two important factors. The hypotheses based on these factors are Hypotheses: H1: Sale of Videocon D2H does not depend upon Price and features offered: Rejected H2: Sale of Videocon D2H is not influenced by advertisement: Accepted Descriptive Statistics| | N| Minimum| Maximum| Mean| Std. Deviation| Movie | 31| 1| 5| 2. 87| 1. 648| Quality of Display| 31| 1| 5| 3. 42| 1. 544| Service| 31| 1| 5| 3. 29| 1. 553| Interactive services| 31| 1| 5| 2. 81| 1. 662| Price| 31| 1| 5| 2. 97| 1. 169| Advertisement| 31| 1| 4| 2. 29| . 902| Valid N (listwise)| 31| | | | | Coefficientsa| Model| Unstandardized Coefficients| Standardized Coefficients| t| Sig. | | B| Std. Error| Beta| | | 1| (Constant)| 3. 065| . 169| | 18. 111| . 000| | REGR factor score 1 for analysis 1| . 911| . 172| . 706| 5. 294| . 000| | REGR factor score 2 for analysis 1| . 070| . 172| . 054| . 404| . 689| a. Dependent Variable: Recommendation| MEASURING BRAND STRENGTH: 1. This project has measured the Brand strength with respect to its overall sales recommendation provided by the users across the country. 2. The Score for recommendation depends on Price and features and does not depend upon advertisement spends. 3. The co-efficient indicate the fact that with a 0. 911 unit increase in price and features provided the brand strength in terms of its recommendation power increases by 1 unit. SOURCES OF BRAND EQUITY Videocon D2H tries to derive its brand equity from the following sources: * Logo * Corporate * Brand * Brand Ambassadors * Brand elements * Revamped Videocon logo * Brand * Characters: Chau and Maou * Punch line * Technology: MPEG-4 The two major sources of brand equity are brand awareness and brand image. Brand awareness further consists of brand recall and brand recognition. Based on our interviews, we found that D2H fares poorly along these dimensions, as respondents failed to confirm prior exposure to the brand. Especially along the brand recall dimension, D2H fares poorly as given the product category of satellite television, respondents failed to recall the brand. It can be thus said that Videocon marketers failed to establish the ‘brand node’ in the memory of the consumers and hence failed to create a brand association. A positive brand image happens when strong, favorable and unique associations are created in the memory. Strong and favorable associations have already been created in the minds, due to the secondary association of the corporate brand Videocon. However, the uniqueness association is still evolving. In an attempt to achieve this, D2H has managed to score a few points when it has tried to offer the LCD TVs with built-in set top boxes. D2H has a number of attributes that it competitors do not. D2H offers a wide range of regional channels. However, it is not cashing in on these brand attributes. It needs to be found out if consumers derive brand benefits out of these attributes. It may be the case that a large no. of regional channels are available but consumers attach no importance to them and hence derive no brand benefit. CBBE FOR DTH Shown above, is the Consumer based brand equity model theorized by branding Guru Kevin Keller. This model says that consumer based brand equity happens when consumers provide a differential response to marketing activities of the brand, and talks about how consumer knowledge affects their response to those marketing activities due to the brand equity. The base of the pyramid model talks about Brand Salience. Salience is the measure of how frequently the brand is evoked under various situations. We believe that the brand has a low salience chiefly due to the fact that it is a young brand has not got enough time to build brand equity. Also, it seems that the marketing spend by competitors is much bigger in terms of above the line communication. Albeit, one can say, that the name Videocon itself is a potent cue for brand recall. Brand performance is what the firm tells customers about the brand in their communications. So this will mean how the brand will perform, what features it will provide, and how the customer can benefit from its use. Brand performance includes dimensions that differentiate the brand. D2H differentiates itself by offering more regional channels, more total channels and bundled services as shown above in the pyramid. Brand imagery includes the way in which the brand attempts to meet the customer’s psychological needs. It is the way people think about the brand abstractly. The different intangibles that are abstract and can be linked to a brand are: user profiles, personality, values, history, heritage and experiences. Videocon has a long history in India as one of the pioneers in consumer electronics and D2H builds on this brand imagery. Also, the corporate brand Videocon stands for fairly reliable product quality for the mass market. The imagery that D2H has built includes entertainment variety, lot of consumer options, easy payment and channel flexibility. Brand judgment is formed by putting together all of the brand images and performance associations. The 4 judgments where D2H rates are as follows: Quality: Consumer may view Videocon as a fairly good quality brand which can bring all the values of its parent brand combined with reliability and efficient service. Credibility: Consumers rate Videocon low in terms of perceived expertise and this can be due to the presence of several international giants. However, in the D2H segment, the perceived quality will approximately be the same for all competitors. Consideration: Customers rate Videocon fairly high in terms of its inclusion in their consideration set. They will consider the brand to be relevant because strong and favorable associations have been created by the brand. Brand feelings are customer’s emotional reactions and responses to the brand. D2H, through its ad campaigns has generated the feelings that it is sort of the pioneer in offering the LCD with the built in set-top-box in India. Also, its campaigns generate a feeling that it is a technology intensive brand using all the latest technologies like MPEG-4 and so on. The ‘Direct Hai, correct Hai’ campaign generates the feeling that direct satellite technology is the best technology for the consumer. BRAND POSITIONING POD AND POP Points of difference are attributes or benefits that customers strongly associate with a brand, positively view it and believe they cannot find to the same extent with a competitive brand (Keller, Parameswaran, Jacob, 2011). D2H has set up a number of schemes and attributes to differentiate itself from its competitors. D2H has the following PODs: * TVs with built in STBs * More regional channels than competitors * More HD channels * Claim to be the first industry player to introduce 3D TV * User friendly payment system * Leverages the brand equity of Videocon and its experience with consumer business The HD DVR offered by D2H is the first in the industry and instantly differentiates it from its competitors. With a lot of hype being created about HDTV, D2H can set up an ideal platform that can be leveraged to extract benefits out of other HD offerings. Young urban consumers love to make transactions online and this will also help D2H in eliminating its fixed costs. The online payment system will further differentiate D2H on the convenience dimension. Points of parity are not unique to one brand but may be shared with other brands. (Keller, Parameswaran, Jacob, 2011). Category points of parity are necessary but not sufficient conditions for positioning. Competitive points of parity negate competitors’ points of differences. Especially, during product line extensions, it is critical that ideal POPs be clearly established to gain customer credibility and trust. Videocon sure has a long drawn consumer electronics background but it needs to create sufficient points of parity to convince the consumer that it is a serious player in the D2H industry. The POPs are as follows: * A generic Direct to home satellite television provider * Satisfies all the basic needs of a DTH provider * Provides options in the form of packages, products, services * Strong network of deals, service personnel and technicians * Call centers to address customer queries THREATS TO BRAND EQUITY RECOMMENDATIONS TO SUSTAIN BRAND EQUITY * Brand Architecture * Brand Hierachy * Brand Growth Strategy Bibliography: 1. http://www. videocond2h. com/wsc/products. aspx 2. http://www. videocond2h. com/wsc/packages. aspx 3. http://indiandth. in/Thread-Big-CBS-Prime-hops-on-to-Videocon-d2h 4. http://www. adgully. com/marketing/abhishek-bachchan-to-endorse-videocons-d2h. html 5. How to cite Videocon Dth, Papers

Shakespeare Biography Essay Example For Students

Shakespeare: Biography Essay Shakespeare: BiographyWilliam Shakespeare was a great English playwright, dramatist and poetwho lived during the late sixteenth and early seventeenth centuries. Shakespeare is considered to be the greatest playwright of all time. No otherwriters plays have been produced so many times or read so widely in so manycountries as his. Shakespeare was born to middle class parents. His father, John, was aStratford businessman. He was a glove maker who owned a leather shop. JohnShakespeare was a well known and respected man in the town. He held severalimportant local governmental positions. William Shakespeares mother was MaryArden. Though she was the daughter of a local farmer, she was related to afamily of considerable wealth and social standing. Mary Arden and JohnShakespeare were married in 1557. William Shakespeare went to a very good grammar school in Stratford-upon- Avon. Two of his instructors were Oxford graduates, Simon Hunt and Thomas Jenkins. Williams studies were in Greek and Latin. He developed the ability of keen observation of both nature and mankind. It is said that his education ended here. On November 27, 1582, when William was 18 years old, he married Anne Hathaway. She was ten years older than him. Their first daughter, named Susanna, was born the next year on May 26, 1583. The couple also had twins, Hamnet and Judith, in 1585. Hamnet died at the age of eleven, but it is unknown how. Between the years of 1585 and 1592 no evidence of what happened in Shakespeares life is known. These years are called The Hidden Years. It is said that during this stretch of time, he ran away from the law or was the apprentice of a butcher, although a man named John Aubry was told by Christopher Beston that Shakespeare was a school teacher up until 1592 somewhere in London. Beginning in 1592, in London, he became known as an established playwright. In 1593 he found a patron, Henry Wriothsley, to sponsor him. William Shakespeare was also an actor, writer, director, and stockholder in The Kings Men company. He acted for a company called The Kings Men. This company became the largest and most famous acting company simply because William was performing and working for them. Shakespeare wrote two long poems. His first, Venus and Adonius, was written in the year 1593. Then a year later he wrote, Rape of Lucrece. These were written at a time when theatres were closed because of the contagious epidemic known as the plague.In the late 1590s he wrote many plays. Most of them being comedies, the major ones are: The Taming of the Shrew, The Comedy of Errors, As You Like It, Much Ado About Nothing, and The Two Gentlemen of Verona. Romeo and Juliet was his only tragedy written during this time. In 1599 a theatre called the Globe was built by Shakespeares company. Som e of his most prominent tragedies written and performed were Hamlet, Othello, King Lear, and Macbeth. Since Shakespeare was established playwright, he was wealthy because of multiple income sources. In 1597 he bought his family a huge house called New Place, located in Stratford-upon-Avon. Shakespeare retired from theatre in 1610 and returned to Stratford. On the 25th of March, 1616, he wrote his will. On April 23, 1616, the same date as his birthday, William Shakespeare died.He was buried at the chancel of the Church of the Holy Trinity in Stratford. The cause of his death is unknown. Many people believe that he knew that his death was near, but did not want anybody to know. Seven years after he died, in 1623 William Shakespeares first folio was published including 154 sonnets, 36 plays, and his two long poems. The folio was put together by his friends so that nobody could take his work as theirs.BIBLIOGRAPHY1.Torstenson,Casey. William Shakespeare. Internet 2.Shah, Ravi P.Life of Shakespeare. Internet,19973.Booth,Beth.Shakespeares Life. Internet4. Editors of the Grolier Universal En cyclopedia. Shakespeare, Stratford Press,Inc: New York,1966

Marketing Strategy and Plan Different Types

Question: Discuss about the Marketing Strategy and Plan Different Types. Answer: Introduction: Markets usually consist of different types of buyers and their demands (Sharma and Lambert 2013). Market segmentation is thus needed to be structured to segregate the target market. The company is introducing three new flavours of Ice Cream in Singapore market. Based on the target customers, the market segmentation of Ben Jerry is presented further: Ben Jerry Company has launched the three new flavours of the Ice Creams that are mainly focusing on the target group of customers who are much health conscious. The flavours contain low fat and low sugar. Therefore, the people from all age group can purchase these Ice Creams. The company is focusing on targeting the customers who belong to the high income group. The Ice Cream flavours include different organic ingredients with proper healthy diets. Hence, the price of these ice creams is quite high. People from high income group tend to spend more money on such luxurious desserts. Hence, the high income group would be preferable for selecting the target customers. Behavioural These new flavoured Ice Creams will be distributed among the people who consume the organic and healthier diet in their daily lives. The flavours are added by concentrating on the demands of natural and organic ingredients. People prefer the low fat and low sugar with proportionate natural and organic food ingredients. Therefore, the three flavours of Ice Cream are prepared by keeping focus on such demands. Moreover, the company is also focusing on the segmentation of the people by ensuring the education level. The people who have the knowledge about the importance of healthy diet would prefer these flavours more. Ben Jerry is thus targeting those customers who are better educated and understand the value of the healthy ingredients. 7ps of Marketing Mix Marketing is the evolving discipline followed by the business companies to strengthen the competitive position. The 7Ps of Marketing Mix ensures the different sections that are to be focused during the launch of new products (Luo, Roach and Jiratchot 2016). Ben Jerry even requires concentrating on such sections while opening three outlets in the prime location of Singapore market. The product is the basic component of a marketing mix strategy (Khan 2014). Ben Jerry is going to open three outlets of different flavoured Ice Creams. The people in the Singapore prefer the healthy food ingredients mostly. These flavours are thus made by adding the natural and organic food ingredients with low fat and low sugar. The product is launched for the people who are willing to spend the money on such Ice Cream products with healthy ingredients. Selection of the proper place is necessary for each of the business companies. It is necessary to select a place where the customers are available (Durkin Howcroft and Fairless 2016). Therefore, the Ice Cream product will be launched in the prime location of Singapore. In this location, the majority of the supermarkets, restaurant chains and shopping markets are available where the customers spend their quality time. Moreover, these flavoured Ice Creams will be available in the amusement parks and other ice parlours as well. Selection of the justified pricing structure is essential for launching a new product (Trainor, Krush and Agnihotri 2013). Ben Jerry has set the target group with a high income rate. The target customers are the people who can spend the justified amount on consuming such low fat and low sugar Ice Creams. The price of the Ice Cream is quite expensive since it includes more investments to prepare the flavoured desserts by adding healthy ingredients. The promotional activity is the major platform to draw the attention for the customers and make them aware of the newly launched products (Orozco 2016). In order to launch the new flavoured Ice Creams, Ben Jerry needs to take several promotional strategies. The visual presentation at the supermarket area would be much preferable to make people aware of the health approaches. Broadcasting through the television, internet sites, pamphlets, and hoardings are also quite effective promotional strategies. The company may offer discounts for first few customers. Merger with the restaurant chain would be preferable for the company to promote the new products among the people. People or the target groups are the major concern for a marketing plan Romeo, J.R. and (Dodds 2015). Ben Jerry has decided to offer the flavoured Ice Cream with low fat and low sugar. Hence, people who are much health conscious and from different age group can opt for such desserts. On the other hand, the mixture of the healthy ingredients costs much due to which the company even needs to keep the price higher. Therefore, the people from the high income rate are supposedly the major target customers for the products launched by Ben Jerry. The consumers even much concerned about the delivery services of the products. While launching the new products, it is necessary to keep focus on the proper process of distributing the products (Morrison and Humlen 2015). The supermarket area, the amusement parks, or the shopping areas are the most preferable places where the people can visit Ice Cream Parlours and select their Ice Cream Flavours. The Ice Cream scoops will be used to distribute the products to the customers. The proper presentation of the Ice Cream is needed to be attractive enough to the customers. Physical Evidence Almost each of the products signifies the particular physical evidence. It generally determines the significance of the products that will benefit the customers. The product launch process has to keep the focus on such concerns more specifically. However, Ben Jerry has introduced the three new flavoured Ice Creams that are one the most preferable desserts for people. While preparing the Ice Cream flavours, the company has focused on the concerns of health conscious people in Singapore. The ingredients are thus selected accordingly. These three flavours of Ice Cream contain low sugar and low fat, which are quite healthy for the people who are much conscious about their health. The people who consume the natural and organic foods can also taste these Ice Creams. The Ice Cream producers would give the assurance of a healthy diet. Hence, while launching the new products in the market, it is necessary to concentrate on these concerns. The above marketing mix analysis is providing the in-depth ideas about the method of achieving competitive advantage. The maintenance of these concerns would be preferable to strengthen the competitive position in a market. Moreover, it will be helpful enough in initiating the future sustainability plan as well. Competitive Advantage It is necessary for the company to keep the focus on the unique strategy implementation procedure. Ben Jerry requires concentrating on the effective promotional process that will generate more supports from the target customers. Many people avoid Ice Cream products due to high fat and high calories. However, these flavours are completely fat free and sugar free. The healthier approaches are thus needed to be informed to the people. Broadcasting the products through the events and advertisement media would be beneficial enough to convey the messages to the customers. Accordingly, the company would be able to achieve the competitive advantage. References Durkin, M., Howcroft, B. and Fairless, C., 2016. Product development in higher education marketing.International Journal of Educational Management,30(3), pp.354-369. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Luo, A., Roach, S. and Jiratchot, C., 2016. The effect of the 7Ps of the marketing mix on air freight customer satisfaction and repurchase intention.Journal of Supply Chain Management,9(2). Morrison, G. and Humlen, A., 2015. People powered brands: How companies can inspire consumer action.Journal of Brand Strategy,4(3), pp.201-216. Orozco, D., 2016. Using social media in business disputes.MIT Sloan management review,57(2), pp.33. Romeo, J.R. and Dodds, W.B., 2015. The effects of brand quality and price on the evaluation of brand extensions. InProceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference(pp. 282-288). Springer International Publishing. Sharma, A. and Lambert, D.M., 2013. Segmentation of markets based on customer service.International Journal of Physical Distribution Logistics Management. Trainor, K., T. Krush, M. and Agnihotri, R., 2013. Effects of relational proclivity and marketing intelligence on new product development.Marketing Intelligence Planning,31(7), pp.788-806.